Knit & Needle
Brief: Create an interactive "bag-vertisement" to show off a real or imagined brand.
I created a bag which visibly shows off the customer's purchases. By filling the bag, the customer is the one who "completes" the design, which complements the type of merchandise sold (craft supplies which will only fulfill their use once created into something by the customer). The branding is monochromatic and pattern-based, providing the framework for the the creativity and flair which comes from each unique individual's choices.